Legal Aspects of Air Transportation

Legal Aspects of Air Transportation Kevinn A. Narvaez Y00285940 AWSC 3200 Air Transportation Prof. Ocasio Table of Contents IntroductionPage 3 Main EssayPage 4 ConclusionPage 6 ReferencesPage 7 Introduction: Air Transportation is one of the fastest growing sectors of the late 20th and early 21st centuries, as such, it is subject to an increasing legal requirements. Many legal requirements has to do with the financial side of the air transportation business, specifically financial and documentation matters. These legal requirements are usually decided via yearly ICAO and IATA meetings, but also via special conferences, such as the Chicago Conference and the Havana Conference, where major changes in international air transportation were made. In this project we will look at some of the different legal measures taken to ensure fair competition and standardize business practices in the international air transportation industry. We will also look at some of the international agreements regarding air transportation, and the effects that they have had on the industry. Main Essay: International air transportation is an example of a politically- dependent business. International agreements and disagreements affect were, how, when, and how frequently air carriers fly to international destinations. A clear example of this is the embargo against Cuba, flights from the United States to Cuba are extremely heavily regulated. In many other instances, politics have played an important role in determini ng international air transportation policy, and as such, international air transportation, is in a constant state of flux. A tragic example of a flight that was caught in the bad side of international disputes was Korean Airlines Flight 007, which was shot down over the former Soviet Union during September of 1983, a period during which relationships between East and West were at a straining point. Likewise, many laws affect the citizens of a particular nation, such as the Fly America Act, which obligates United States federal employees and their families to fly primarily on air carriers from the United States. This functions as a trade boon for American air carriers, virtually guaranteeing large revenues on international flights as well as domestic flights. 4 The Fly America Act was not the first legal action placed on international air transportation, we can go as far back the Chicago and Havana Conventions, and find evidence of legal actions imposed on air transportation. These legal actions are numerous, and include the â€Å"Nine Freedoms of the Air,† and the Montreal Convention, which establishes legal boundaries and requirements for law suits involving air carriers and passengers. Of course, the legal effects of air transportation have an effect on the economics of the business, when nations go to war, and declare blockades, airlines have to increase ticket prices to cover operational risks and other factors not planned for. With increased cost comes less reward, and eventually, the airline may have to shut down the route due to excessive costs. 5 Conclusion: The legal aspects of air transportation are numerous, and their effects are not only far-reaching, but powerful in their scope. As such, many airliners are subject to their rule, and have had to adjust their operations to compensate for these legal bindings. As we have seen, the legal affects don't just encompass laws and trade agreements, but also international politics and disputes. More often than not, air carriers prefer to not operate in areas that have been involved in international conflicts, for the sake of the passengers and the aircrew. The future of air transportation law is highly unpredictable, with nations making and breaking agreements every day. However, this does not exclude the airline industry from adapting to the changing legal climate as it has done in the past. Hopefully, in the future more agreements like the â€Å"Open Skies† act and the â€Å"Nine Freedoms of the Air† will cause the airline industry to flourish. 6 References: Air Transportation; Xunta de Galicia. Retrieved on 27/Nov/2009http://www. bygalicia. eu/en/keys_to_internationalisation/logistics_and_distribution/transport/air_transport/ International Civil Aviation, various, Retrieved on 27/Nov/2009 http://www. centennialofflight. gov/essay/Government_Role/Intl_Civil/POL19. htm Air Transport Law and Policy in the 1990's: Controlling the Boom, Aberson, Emile; Mendes de Leon, Pablo. Kluwer Academic Publishers. 1991 http://books. google. com. pr/books? id=yEvwGJnaZ-YC&pg=PA157&lpg=PA157&dq=legal+aspects+air+transport&source=bl&ots=QDO9UM67k4&sig=GjFZpfrImlsDED3UvuGuDUKHVZE&hl=en&ei=0nAWS4ecEs2ztgfMraj7BA&sa=X&oi=book_result&ct=result&resnum=3&ved=0CBIQ6AEwAjgy#v=onepage&q=legal%20aspects%20air%20transport&f=false Korean Air Lines Flight 007, various, retrieved on 27/Nov/2009 http://en. wikipedia. org/wiki/Korean_Air_Lines_Flight_007 Montreal Conference, ICAO. Retrieved on 28/Nov/2009 28/Nov. 2009http://www. jus. uio. no/lm/air. carriage. unification. convention. montreal. 1999/ 7

Art History Nike of Samothrace

â€Å"Nike of Samothrace† was sculpted in second century AD during the hellenistic culture. This 8ft high sculpture was found on an island called Samothrace, north of the Aegean, and though beautifully carved, the artist is not known. It was discovered at a sanctuary in a harbor that faced the predominate wind. It was as if the wind was blowing directly on the sculpture itself. The Nike was made to act like a figure head on the prow of a ship, and though it never really was on a ship, it was the bow of a stone ship in a temple like building.The â€Å"Nike of Samothrace† is greatly appreciated because of the strong force of motion, and realistic qualities, as well as its symbolic references to the Greek culture. The Greeks period has come a long way when we look at the way the Archaic/Egyptian period and Hellenistic period carved and shaped people. The Archaic and Egyptians sculpted people and clothes flat and simple. Their bodies did not twist very much and were pretty straight. The clothes on the people were basically just lines, or slits in the stone, and was not really realistic.Comparing this to the way the Hellenistic period carved their people, they used a lot of motion and movement. There people twisted in different directions as they would in real life, and their clothes were deeply carved and looked very real. The â€Å"Nike of Samothrace† was carved out of marble, and accurately shows texture in the wings, and the folds in the cloth. The Greek culture had studied and celebrated the body and they used their knowledge to show expressive forces in their art. They used hammers and chisels to create beautiful, realistic flows on the stone, and made it look like it was actually moving.The â€Å"Nike of Samothrace† is a carving beautiful, voluptuous woman in a flowing dress with two large wings out stretched behind her. This statue had lost her head and arms, but is still recognizable as the Nike of victory. Her body movements and intricate detail of her tunic is very dramatic as she seems to walk gracefully in a storm. The Nike was to be on the prow of a ship in the ocean, and that is strongly seen by the movement of her dress. You can practically see the strong winds whipping around her body as her skirt is blown behind and around her.The drapery is very graceful and strong as it is pulled in the direction of her body and one can practically see the energy in her movements. Her body is grounded by her legs as she strides forward. Her abdomen twists slightly as if finding balance in the wind, and her wings are aloft behind her as if she just landed in from a fierce headwind. The sheer chiton that she is wearing clings to her body as if it is wet from a hefty sea spray, billowing in the wind. Her body is proportionate, and accurately depicts the perfect body scale of a Greek goddess.The texture in her wings, and the fabric of her garment are very life-like and pick up light in their deep groves to make it lo ok more dramatic. The artist shows how he is able to carve the female body, portray realistic cloth, and convey victory and power in this statue. It is believable and relatable to the average person because of the stance in the body and the way the a strong wind would really blow around your clothes. The Nike of Victory has been resembled before in Greek art. This goddess represented the victory over war and contests. Therefore, it was shown on Greek coins, temples, and other important objects.The Nike of Victory is seen again in the carving â€Å"Nike Adjusting her Sandal† on the Temple of Athena. This Winged Nike leans down to adjust her sandal as her chiton slid off her shoulder. Similarly to the â€Å"Nike of Samothrace†, the â€Å"Nike Adjusting her Sandal† has large wings to balance her pose and decorative swirls of heavy pleated fabric that clings to her body. She appears to be delicate and light just as the â€Å"Nike of Samothrace†. The Nike of V ictory is seen with wings, intricately carved fabric, and with the scale of the â€Å"perfect body† it shows divinity and creates something that would be desired.She also was the messenger that spreads the news of victory, and that is something that Greeks hold in high regards and were always trying to obtain. The dramatic feel to the â€Å"Nike of Samothrace† brings out fierce emotions and give the onlooker the sense of accomplishment and encouragement. It conveys many emotions as it stands tall and strong. It's formate of the â€Å"perfect female body† and the precise folds of the cloth in motion, relates almost exactly to the style of the three goddess on the Parthenon frieze.However, the three goddesses appear to have just woken up from a relaxing sleep. They are calm and quiet and reveal the restful attitude of mellow goddess on Mt. Olympus. When looking at them you feel serene and peaceful, getting the calm feel of life as a god. The â€Å"Nike of Samothr ace† is obviously very different in that aspect. This goddess is ready to go to war as her stance is fierce and ready for anything. The goddess is responding to energy and natural forces whereas the Parthenon frieze goddesses are tranquil, composed, and o not seem to be worrying about much at all. The Statue of â€Å"Laocoon† is a carving of Laocoon and his sons struggling against large sea serpents trying to destroy them. You can clearly see the force of motion being pulled in many different directions. With their legs pushing one way, and their arms pulling another, and then with his head cocked back, you can se the different directions his bare muscles are being strained. This statue is very dynamic and conveys an emotion of urgency and fight, just as the â€Å"Nike of Samothrace† does.The way the Nike's body twists and is not flat and straight, is the same as the dramatic gesture in â€Å"Laocoon†. The Parthenon frieze, â€Å"Laocoon†, â€Å"Ni ke of Samothrace†, and even the â€Å"Nike Adjusting Her Sandal† all show the movement in a body as it would in real life. The way the fabric falls and the twist in the body make the statues feel and look more real and relatable. At this time in Greek culture respect for the gods was immense. They believed the gods were heroes and took sides to help out; obviously you would want to be in the gods favor.When carving the â€Å"Nike of Samothrace†, the artist made her to show the people that the gods were on their side and that they would have victory over their war and conflicts. The Nike was in the same style as all the Greek goddesses would have been, with the ideal body shape, flowing robs, and for the Nike's, large wings. She was placed in a temple to show her importance and divinity and to represent the power that Samothrace wanted to convey. She was carved to look like a real goddess, to bring victory over their sea fair, and to relate to the Greek culture ju st by who she was and who she related too.

Administrative Issues and closeout, Sponsor interactions, IRB communication, Document retention, Close-out

Drug research and development are an essential part of the medical and pharmaceutical company today and therefore each step has to be taken cautiously to keep the process flawless and thereby maintain the efficiency of the system.The system is rendered useless if there are fingers being pointed at the preciseness and the authenticity of the outcome of the research. Issues may crop up related to the research due to a difference in the interest of the scientists and the financial interests of researchers in the study, thereby making it the responsibility of the staff or the pollster to make others aware of the underlying rift in the interests of the two.The function of the food and drug administration (FDA) is to gauge the researches that are requirements of the law needed for the development of new medicines and other similar products and to apply for re-categorizing medical instruments and gadgets, together with upgrading the image of these products.Moreover it minutely scrutinizes e ach and every detail of the data put forth so as to be sure that the research had been done with the required steps so that the study is neutral.The other duty of the FDA is to remain fully aware of the benefit of the sponsors and the clinical investigators, and   the reason why the study is being carried out, and therefore analyze if both are appropriate to each other or not. It even keeps a check by visiting the sites to be sure about the authenticity of the results. (Source: Good Clinical Practice Regulations)The secretary of the US department of the Health and Human services, Tommy G Thompson has stated that the best way to preserve the efficiency of the research is by maintaining the ethics in the study, and the preeminent way to do this is by keeping nothing hidden from all the elements involved in the research, Therefore, shielding all the subjects in the study.There is a report by the name of â€Å"Financial Relationships and Interests in Research Involving Human Subjects : Guidance for Human Subject Protection† which is followed by the HHS and FDA in all the researches that they undertake, aimed at providing a written guidance about the rights of all the human subjects that are a part of the study. (Source: HHS Provides Guidance on Financial Relationships and Interests in Research Involving Human Subjects)The other issue that comes forth is the imbursement to the people taking part in the study. It has been known that the subjects have been paid, but on what grounds, that still is questionable as any written proof on this subject matter has yet not been found.Even the federal and the experts of the field (being researched) do not see eye to eye on this matter. This is where the Institutional Review Boards step in.These agencies are aimed at ensuring that no harm what so ever is caused to the subjects of the research and that they were not brain washed or coerced to be a part of the study and that it was solely their decision to participate. (S ource: National practices regarding payment to research subjects for  participating in pediatric research)There are however certain rules that have to be abided by when it comes to paying the subjects. Firstly that the payments should be made in bits as the study progresses, however if any of the subjects back off before the completion of the research   in that case the payment should be made at the time that had been promised to them had they not backed out.Moreover a check should be made that incase if an additional benefit is to be given to the subject, then it should not be a handsome amount so that it holds the subject back to remain in the research out of greed who would have otherwise not been a part of any longer therefore every monetary dealing should also be documented and written in the approval. (Source: National practices regarding payment to research subjects for  participating in pediatric research)ReferencesUS Food and Drug Adinistration (2006).   Good Clinic al Practice Regulations.   Read the sections in part 312 related to financial disclosure (part 54).   Retrieved on  July 24, 2008  from  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfcfr/CFRSearch.cfm?CFRPart=54 Department of Health and Human Services (2004).   HHS Provides Guidance on Financial Relationships and Interests in Research Involving Human Subjects.   Retrieved on July 24, 2008 from http://www.hhs.gov/news/press/2004pres/20040512.html. Weise, K. L., Smith, M. L., Maschke, K. J. and Copeland, H. L. (2002). National practices regarding payment to research subjects for  participating in pediatric research.   Pediatrics 110 (3), 577.   Retrieved on May 21, 2008 from  http://pediatrics.aappublications.org/cgi/content/full/110/3/577?ck=nck.

Cause and effect of smoking during pregnancy Essay

Cause and effect of smoking during pregnancy - Essay Example Research studies carried out recently show that the child of a smoking mother is almost doubly at risk in contacting very serious respiratory tract diseases in its early stages of life and usually leads to hospitalization. Another major cause for this is that many societies are well known for their high rate of smoking and even since the 1800’s, people are quite aware of the fatal effects it has on health. But in the 19th century, the correlation between maternal smoking and the rate of LRI (Lower Respiratory Infection) was determined. A clinical research was carried out to determine the effect or impact that parental smoking had on children who were constantly exposed to it, and the Odds Ratio was calculated, based on the LRI, for hospitalization. The risk calculated was age related and the OR’s of prevalence of serious LRI were 1.71 (95% CI, 1.33-2.20) and 1.25 (95% CI, 0.88- 1.78) for children aged 0.2 years and 3 to 6 years respectively. (Li JS, Peat JK, Xuan W, Berry G, 1999) Other studies have shown a link between maternal smoking and a high incidence of respiratory problems including impaired lung infections. Some studies have shown harmful effects of placenta - borne exposure at the time of pregnancy including breast milk, as well as air- borne exposure right after delivery. More recent evidence, of the effect of smoking mothers on their off spring, shows that immunity plays a major role in determining this, proving to be an important mechanism. Another cause for children inflicted with wheezing and other respiratory problems was due to dust mites found in the homes of smoking mothers. According to a study undertaken by Noakes, he suggests that â€Å"Maternal smoking is associated with impaired neo-natal toll- like- receptor mediated immune responses†. (P.S Noakes, Eur. Respir. Journal, 2006) Another major factor that contributed to an adverse effect on pregnant smoking mothers was the lack of social support render during

NHS Health Provision Essay Example | Topics and Well Written Essays - 2000 words

NHS Health Provision - Essay Example The health service was an important aspect, so it had to exist, with reasons for its existence ranging from: Financial constrains for the hospitals which were volunteering; The 2nd world war which ensured an emergency medical service was ensured as part of the war effort; Emergence of the view that every human being had the right to health care, and it should not be something given to people charity thought they needed; The wide spread effect of war that saw it possible that the system was changed rather than modified; Mutual agreement that services that existed were in disarray, and something had to be done to sort it; and Young members who practiced medicine saw a better way of handling things hence its existence (NHS core principles, 2005). One of the major health care provisions in the national hospital service was the development of a network that would handle unplanned and emergency care services. This was an inter-organisation development criterion which was effective as a too l that would support the required changes in interrelated services. These were intensive care networks, emergency care networks and surgical service networks. The subtopic on emergency care networks is solely based on the fact that it is used by the public as a port of call which is safe for most, if not all of their problems. This is especially so if the other agencies are shut (Enthoven, 2000). Over the years as a result, services have been built in this department and also their knowledge in distinct areas such as minor injuries which accounts for 2/3 of the workload, trauma services which estimates to approximately 2% of the work in most of the departments and major injuries which accounts for work in balance. Such specialist services needed competent individuals around in a sort of shift patterns and a rota. Surgical services are becoming highly specialised, and some anaesthetists’ and surgeons’ ability to be flexible in that they can cross-over in general areas i s becoming a challenge. This in turn, creates pressure in mid-sized and smaller general district hospitals, in that their staff is small and cannot meet the new shifts and rota layered down by the existing rules. This pressure is due to concentration of staff members in areas of excellence such as cardiology, neurosurgery, cancer, urology, paediatrics and ophthalmology; increase in the percentage of daily case surgery which includes the transfer of some cases out of private sectors in east London (public policy reforms and the National Health Service strategic development agenda) (Oakley 2009, p. 13-15). The National Health Service was created out of thought that healthcare services to a person should be available regardless of wealth. This was based on these three core principles: It should not be based on a person’s ability to pay but on essential clinical needs, It should meet the needs of each and every one, At the point of delivery it should be free, The three principles have seen that the development of the national hospital service is guided for over sixty years and remaining at its pillar core. The department of health in March 2011 published the National Hospital Service. In its content were the guiding principle of the NHS and the publics’ right as an NHS patient. These rights did a wide coverage of the quality of care a NHS patient receives, an NHS patient right, confidentiality, programmes and treatments available to the patient and the patient’

Do no wrong Essay Example | Topics and Well Written Essays - 500 words

Do no wrong - Essay Example Ethics are often influenced by norms, expectation of society, to a certain degree by morals and other factors that compels proper behavior. Not all ethical practice is morally right because what is the proper thing to do does not automatically mean that it is right. A classic example is the lawyer whose professional ethics compels him to defend his client vigorously even if he knows that his client killed a man which in essence is not moral. His defense of a client albeit the client killed a man, is consistent of another ethical value upheld by society which is to give every man his day in court when accused of a crime. In the case of the case of Katy Butler’s parents in the article What Broke My Father’s Heart, the decision that has to be made that would require to use moral or ethics was the dilemma whether to stop the pacemaker in Jeff’s heart (Katy’s father) so that it will return to its normal function that will eventually put him to rest. Using the strict measurement of morality, stopping the pacemaker would, according to Dr. Rogan would tantamount to putting a pillow on Jeff’s head insinuating murder, and therefore, wrong. (1)But this is however simplistic because it failed to consider that Jeff did not want the pacemaker in his body that prolonged his agony and put him in a situation where people around him were forced to consider difficult options such as stopping his pacemaker. His situation was against his consent and could also be considered as not moral. The decision went to his wife who was not fully informed to the consequences of pacemaker. Valerie , the wife, realized later that Jeff’s decision not to have a pacemaker was after all right because he was like house that was collapsing after the pacemaker was installed in his body that was given was not a life,† but a prolonged and attenuated dying†. (2)Thus, in the case of Jeff, the act of turning his pacemaker off was neither euthanasia

Prison Culture Essay Example | Topics and Well Written Essays - 3000 words

Prison Culture - Essay Example Recommendations aimed at removing these distresses so that the inmates could become a healthy part of the free society. Key words: Prison culture, inmate subculture, free world, case studies. Introduction Culture as defined in Oxford Dictionary tells that it is â€Å"the ideas, customs, and social behavior of a particular people or society†. Therefore the term Prison Culture refers to the ideas, customs and behavior of the prison community. In this world, there have always been two types of humans; either they are free to do what they desire or they are inside the bars not allowed to go their well. Culture therefore also becomes divided into two types; the culture of free humans and the culture of prisoners. The paper aims at describing the later type. Prison Culture is the net combined behavior of the inmates of a prison. The paper has attempted to analyze the prison culture after studying the ways in which the prisoners react. Prison Culture can be best understood keeping in view an expanded volume of gas where there are atoms frequently wandering here and there, with no destiny, with no desire, with no ambition. They are scattered and same is the situation with prisoners. Like the atoms, they have no ideals to abide by. There is a sort of confusion prevailing everywhere. Prison Culture is without a well defined social structure. ... The norms and values of prisons are either not seen or completely different from those of the outside society. Every day inside the prison is the Day of Judgment where everyone tries to get his share not bothering for anyone else. Prison Culture is therefore a totally different culture (Clemmer, 1958). Statement Of Problem Prison hurts the human psychologically. The fact adds to the troubles of the inmates and creates problems in the inmate-to-inmate relations. Prison encourages the institution of government to practice more and more degrading environments. Overcrowding in the prisons adds to the aggressive behavior of the inmates. This is the main cause of the prison culture being poor and weak in the sense. It has been noted that the increased is the population inside the prison, the increased is the ratio of violence and abuse between prisoners and the prison staff. It means that the larger is the number of prisoners, the more aggressive is the Prison Culture. This fact in turn in creases the volume of punishment inside the prison. Public prisons are more populated than the private and the theory is proved that in private prisons, the rate of violence and punishment is quite lower than the public prison (Steiner, 2009). The growth of privatized prisons is yet another problem. This is because of the worsening of the prison culture as regards the public prison. Also private prison is more economical for the state than the public prison. The risk of violence is in turn increased by the under-staffing. Since the increase in staff strength increases the burden on government exchequer, it hesitates to do so and the prison culture is thus influenced (Taylor, 2008). Guard-prisoner relationship is always of extreme importance for the prison

Project Scheduling for Effective Project Planning and Management Essay

Project Scheduling for Effective Project Planning and Management - Essay Example In fact the basic goal of any project management is to develop high quality engineering and technology products. In addition, the high quality project management practice of engineering products and technology can be a realistic activity that involves project management resources for each engineer, professional, experienced architecture and managers moving into management roles. Moreover, in order to ensure the high quality project development; project managers as well as their team members collectively perform an important role. Furthermore, project team members and their awareness of high quality management practices, organized project improvement, development and maintenance procedures, are able to decide corporate success of or failure (Rose, 2005; Kerzner, 2006). This part of the assignment presents a general discussion on project management and quality related concepts. This part discusses the importance of quality in project management along with other issues that can influenc e the quality of project management. These aspects can be related to cost, human resource or project requirements. In order to ensure the development of high quality processes there is need to follow some rules and regulations defined by different organizations. Nowadays there are a number of certifications and standards which are commonly implemented as consumers demand high quality management and controls. In this scenario, project managers need to be conscious about technology and quality standards like that those published through the IEEE (Institute of Electrical and Electronics Engineers), in addition to frequently developing practices, and standards developed by international standard organization (ISO) (Futrell et al., 2001; Young, 2013; Sower et al., 1999). While managing quality in engineering project management, engineering standards and quality goals are essential however not

Private Finance Initiative and UKs Construction Industry Essay

Private Finance Initiative and UKs Construction Industry - Essay Example Private Finance Initiative (PFI) is a device employed by United Kingdom’s government to arguably to make the construction industry more competitive and more profitable. This does not come as a surprise since the UK construction industry provides a tenth of the UK's gross domestic product, employs 1.4 million people and is worth around  £65 billion per annum. With an output of  £81.9bn in 2006, the UK construction industry is ranked in the global top ten. Thus, it is only then logical to support the industry. PFI is a way of funding major new public building projects such as hospitals, schools, prisons and roads. Private consortiums, usually involving large construction firms, are contracted to both design and build a new project, and also to manage it. The contracts typically last for 30 years. The building is not publicly owned but leased by a public authority, such as a council or health trust, from the private consortium. The private consortium raises the cash to build the project. It is then paid back with interest by the government through regular payments over the period of the contract. PFI projects could be viewed as a means of enabling government services to be "outsourced" to private sector suppliers. PFI is not the same as privatization as the Government retains ultimate responsibility to the public for the service concerned. Outside the UK, PFI is more commonly known as Public Private Partnerships (PPP). The policy has not been without its critics. As with any form of hire purchase, buying something on tick is more expensive than paying for it up front. The Edinburgh Royal Infirmary is often cited as an example of how expensive the PFI can be. It cost  £180m to build and will cost  £900m to pay for. ... Use of PFI in the Construction Industry Since the advent of PFI, the construction industry has found itself on much more stable ground. Between 2001 and 2002, its output is estimated to have increased by 9.7%. According to the Major Contractors Group (MCG), a major construction trade association which represents UK firms such as Carillion (formerly part of Tarmac), Costain and Amec, construction companies engaged in the private finance initiative expect to make between three and ten times as much money as they do on traditional contracts. (Research and Markets Online, 2003) Bill Tallis, the director of MCG, said construction firms traditionally received rates of return of 1.5% to 2% on contracts but were now expecting margins of 7.5% to 15% on PFI building schemes. The high profit available to investors in PFI schemes explains why John Laing PLC has sold off its basic construction company and bought up stakes held in such projects by hard-pressed Amey PLC. (Macalister, 2003) This strategy is reinforced by figures from the European Construction Industry Federation (ECIF), which show that the UK construction sector grew by over 8% last year while its counterpart in Germany and France slumped by 2.5% and 0.7% respectively. (UK DTI Online, 2007) The UK government defends PFI by its use of something called the 'public sector comparator'. This shows whether or not privately financed schemes offer better value for money than conventional funding. The main problem with this is that the government has provided an accounting device called 'risk costing' which has meant that private firms generally emerge as winners. When a consortium of private companies agrees to build something for a public

Islam Essay Example | Topics and Well Written Essays - 1000 words - 1

Islam - Essay Example Similarly, Sufism involves all practices that ensure a person has deeper knowledge of their God, who is Allah (BBC, 2011). This includes worshipping and seeing Him, which is the ultimate goal in Islam. This will guarantee all the Allah worshipers a heavenly life with utter obedience of spiritual purification. On the other hand, mysticism is attractive in that it modifies a person’s inner life. A person’s inner life is modified in that the person gains the truth of experience. This is in line with a person’s quest for identification, communion and awareness. As such, a person will maintain high levels of truthfulness, divinity and have a strong spiritual life. This draws a person closer to unity with reality, making a person lead a better life in connection with communication and expressions. 2. Explain in Detail the Five Pillars of Islam Muslims have various practices that should be observed. Of all these, the five pillars are considered the most vital. These are the critical obligations that should be observed by any Muslim in leading a responsible life. They include Shahadah, Salat, Zakat, Sawm and Hajj (Gulevich, 2005). To begin with, Shahadah is reciting the Muslim’s faith. Shahadah states that there is no other God but Allah, with His messenger being Mohammad. Reciting this faith has several meanings. First, it is an open declaration that Allah is the only God and Muhammad is His prophet. Secondly, a Muslim openly accepts this statement as it is recited loudly and in sincerity. Thirdly, it means that a Muslim will extend commitment to Islam in their entire lifetime. The second pillar of Islam is Salat. These are Muslim prayers which are obligatory to an individual and should be performed five times in a single day. They are performed before the sun rises, midday, in the afternoon, shortly before the sun sets and the last prayer is performed before midnight (BBC, 2011). These prayers have various advantages; first, they set the p ace of the day. Secondly, they show unity in the Muslim culture, and lastly, they unite the body, mind and soul. The third pillar of Islam is Zakat. This is a compulsory practice where an individual Muslim gives part of their wealth to other people in form of charity. It states that each Muslim should take 2.5% of their wealth and give it to the poor. This is a sign of obedience, discipline and honesty. Similarly, it is an expression that one is not in love for money, greedy or loving oneself. The forth pillar of Islam is Sawm. This is the occasional fasting in Islam, which is done on the ninth month in the calendar of Islam. All Muslims take a total of 29 or 30 days and stop participating in some activities (BBC, 2011). As such, Muslims are not supposed to eat, drink, smoke or participate in any sexual activity during the day. This shows that Muslims are obedient, self disciplined, appreciate God’s gift and are gaining spiritual strength. Similarly, they consider it a time f or generosity, giving thanks to their holy book and fellowshipping with other Muslims to show unity. The last pillar of Islam is Hajj, where Muslims from different parts of the world gather in Mecca to praise Allah. All the Muslims at the event stand in front of Kaaba and praise Allah together (BBC, 2011). This shows Islamic unity and equality, with the promise of brotherhood and sisterhood. According to Islam, if one is not able to make it every year, they have to ensure they at least attend this practice once in their lifetime. 3. Contrast between Contemporary

Time Value of Money _ Essay Example | Topics and Well Written Essays - 750 words

Time Value of Money _ - Essay Example It is important that lawyers should note the key issues in annuity sale and investment. The relationship between a trustee and the beneficiaries is fiduciary (Warren, Reeve & Duchac, 2012). Trustee must in his profession exercise diligence, prudence, and care in managing the affairs of other persons. The principal duties of a trustee include; not making profit out of his trust, acting in good faith, to be accountable to his beneficiaries, not to misuse confidential information or put himself in a position where interests and duty is conflict (Warren, Reeve & Duchac, 2012). The circumstances that trustee should consider while making investments include the general economic conditions, the expected tax consequences of investment strategies, the possible effects of inflation or deflation, the appreciation of capital and expected total returns, the other resources that the beneficiary has, needs for liquidity and regularities of income, an assets special value to the purposes of the trust and to the other beneficiaries. Variable annuities can either be deferred or immediate. Variable annuities allow an investor to choose from sub accounts that include geographic, sector and brood index stock funds. They also have affixed account.Varible annuities convert capital gains into ordinary income and have considerably higher expenses compared with comparable mutual funds. For this reason they are quite unsuitable for most investors. Equity indexed annuities offer reduced equity participation but with protection against losses. The level of equity indexed annuities caps will be related with interest rates and not stock prices. EIAs have larger commissions associated with them. Larger commissions are usually linked to complex surrender charges for long periods, hence less liquid and elastic. Equity indexed annuities promise a capped participation in equity returns, with a guarantee that no losses will be incurred. Equity indexed annuities are a hybrid fixed not

Integrative Network Design Project Essay Example for Free

Integrative Network Design Project Essay The redesign for Kudler Fine Foods has covered the topology and standards and has defined the architecture, protocols, and strategies it will employ. Now security is the issue that needs to be reviewed. The most important aspect of any communications platform is that it is secure. This paper will discuss the security of the network and the details of the hardware choices that will be used in it. Security Hardware and Software Between every network and the outside host of threats there is a first line of defense. For almost every network this will be a firewall. A firewall can be both hardware and software and is usually a combination of the two. A firewall creates a barrier between networks. Any outside computer or client must pass through the firewall to access the network or its resources. Only a computer or system that has proper access can easily access a network protected by a properly configured firewall. Though it is not infallible, a firewall is the first and perhaps best means of security available to a network. The Kudler Fine Foods network will have firewalls installed and configured at each location. These firewalls will be designed to allow access from authenticated users inside the network. Communication outside of the network should be minimal and not available from unauthenticated sources. Customers do have the ability to access certain account information from the Kudler Fine Foods website. These accounts allow them an authenticated login to the webserver which can access the firewall and the specific account information behind it. Customers themselves do not have access to the network or its files. A truly secure network does not rely on a firewall alone. Individual devices still require their own security measures installed on them. The method of having each end user device be responsible for its own security is called Endpoint Security and many current forms of security systems use this ideology. Third party software can be installed that handles the actual endpoint security of the device. The important point is that each device has current software that protects against intrusion, viruses, and malware. Devices on the Kudler Fine Foods network will be installed with an application suite that will suit all of these needs. In addition to antivirus and antimalware software every device should have appropriate encryption. LAN vs WAN A local area network (LAN) is the most basic form of network; however the word local can be subjective. A local network can mean a small network in a home, or a business network covering several buildings on a city block. LANs are relatively fast, compact, and when configured correctly, have few errors or problems. The hardware needed to build an LAN is set up on OSI levels 1 and 2 and include devices like switches, bridges, hubs, and repeaters. Wide area networks (WAN) are complex networks that span large geographical areas. The most commonly known WAN is the Internet. WANs tend to be slower in speed, highly complex, and intolerant of system problems. Because of the multitude of connections on a WAN, even a simple down can create problems across the network. Fundamental Network Hardware All networks, whether local or larger, are built on the same types of hardware. Most of these systems are using Ethernet technology to connect them. Ethernet cabling uses twisted pair cabling to transmit data and connect devices with a universal technology. Networks use a system of routers, hubs, and switches connected by Ethernet cable. Routers are gateways between networks; these are frequently combined with other devices like a modem. Hubs create a connection point between sections of a network.  Hubs function by relaying frames received to all clients. Hubs are â€Å"dummy† technology in that they do not analyze the frames coming to them and do not relay them specifically to the intended recipient. Instead they transmit any received frame to all clients connected to them. This is a quick, cheap way of ensuring data is transmitted, but it does create large amounts of extra network traffic. A smarter and more expensive piece of equipment contemporary to the hub is the switch. A switch does the same function as the hub but is smarter than a hub. While hubs simply repeat their information to all clients, switches scan the frames that come to them and determine the recipient address. This way the switch can forward the frame to the proper client without tying up more network resources than necessary. Conclusion The Kudler Fine Foods network upgrade will be constructed on Ethernet technology, just as it is now. The fundamental construct will involve use of these hardware technologies and will include switches and routers. The three buildings are in different cities, so they will each have their own local networks. Each network has a connection to the other networks so they are connected by a wide area network at the same time. The devices at each location will be responsible for their own endpoint protection while each local network will be protected by a firewall.

Evolution of the Glass Flight Deck

Evolution of the Glass Flight Deck The Australian Aviation had changed significantly since the late 1990s (Kain Webb, 2003). One of the major changes includes the introduction of the glass flight deck in Commercial Aviation. It has influenced the Australian Commercial Aviation significantly. This paper will analyse the transition from the standard flight instruments to the Glass Flight Deck. It will proactively discuss: The preliminary cockpits; the transition to the modern Glass Cockpit; and the modern Glass Flight Deck era. Overall, this paper argues that the Glass Flight Deck has brought in a massive change to the aviation industry. The initial phase of aviation was very undeveloped hence having few basic instruments (analogue) only. Cockpits in the distant past were generally comprised of limited instruments which provided basic information and had elementary controls only (Cockpit Design, 2012). There were inadequate controls and limited instruments in the cockpits, consequently increasing a pilots fatigue and pressure levels (Cockpit Design, 2012). Wiener and Nagel (1988) summarized that crew system designs and flight station layouts have frequently ignored the limitations and capabilities of the human operator. The key issue for any flight operations was the interaction of the flight crew with the flight deck (Analysis of pilots monitoring, 2001). It was difficult to correlate the data as the information provided was insufficient, hence resulted in crashes. Ideally, all the instruments on the panel should be large and visible for the pilots, as well as easy to be operated. Hence, evolving cockpits should be more feasible to use with digital instruments with large screens (Cockpit Design, 2012). For example, in lighter aircraft like Cessna, the pilot cannot rely completely on the instruments as it does not provide sufficient information. In addition, in poor weather conditions like rain and thunder storms, the aircraft cannot be flown as it is light weight and the instruments does not show the flight path. These days, the glass airplanes are mostly flown as it is more likely to find Instrument meteorological conditions (IMC) on a commercial flight path, hence analogue instrumentation is used less frequently (Ison, 2010). The proficiency of delivering all the information that a pilot might need, had been a challenge during the history of aviation. As the range of desired information has grown, so have the size and complexity of modern aircraft as well, thus expanding even further the need to inform the flight crew without overloading the cockpit (Tomblin, 2014). Therefore, several change s were incorporated into the modern flight decks, making it better comparatively. The idea of developing basic flight instruments into a modern technology based flight deck has remarkably influenced Commercial Aviation. However, massive increase in the demand for new flight instruments resulted negatively for what the designers expected (Tomblin, 2014). The newly emerging instruments that display the performance of aircraft resulted in high-stress levels for the pilots. For instance, missed signals, misinterpreted information, limited detection of issues and failing to recognise the right instrument (Weiner and Nagel, 1988). The cockpits evolved after World War II when analogue instruments were replaced with Glass Panel system (Cockpit Evolution, 2015). In short period, the cockpits of lighter aircraft started the transition to automated instrumentation (Analysis of pilots monitoring, 2001). The newly trained pilots are feeling the automated flight deck easier to learn. The newer technology enables pilots to use innovative modes such as auto pilots, cruise, settin g flight paths, collision warning system, weather updates, landing with the help of Instrument Landing Systems (ILS) that analogue instrumentation does not offer (Impact of Glass Cockpit, 2006). Advances in the new evolving flight deck has proved to have many advantages so that it will be helpful for the pilots, especially to the transportation industry. In addition to it, the safety concerns have been reduced (Impact of Glass Cockpit, 2006). The use of the analogue instrumentation is easy and simple for the upcoming pilots to use, but there are some issues which need to be resolved. Thus, the modern Glass Flight Deck concept developed and proved to be heading towards its success. The Glass Flight Deck concept which was recently originated, gives a pilot improved safety when compared to analogue, and are easier to handle as well. They are more automated, more accurate and the integration of the controls are better than in traditional analogue systems (The Glass Cockpit Advantage, 2012). Most pilots these days are trained on the new aircraft which has the Glass Flight Deck which makes flying effortless and comfortable to use (Newman, 2014). The Glass Flight Deck provides advanced features like Traffic Collision Awareness System (TCAS) which is a short collision alert system, Ground Proximity Warning System (GPWS) and updated information about weather (Glass cockpits in General Aviation, 2011). For instance, the new Boeing 787 Dreamliner is incorporated with the new automated Glass Panel, and has many innovative features that allows a pilot to enjoy their flying experience. In addition, it has proved that the airlines save money while maintaining the competitive ness with the 777 (Innovative 787 flight deck, 2012). The newly installed technology helps the pilot feel more comfortable in flying taking advantages of the innovative features installed in the deck (Innovative 787 flight deck, 2012). The modern automated instrumentation is not only easier to fly but also consolidates accurate information from many sources. For instance, the glass panel shows the flight path on an easily read map and many more features (Sweet, 2002). Other advantages of Glass Flight Deck are: The accuracy of an automated instrumentation is much higher when compared to the analogue, and are very easy to read (What are the advantages and disadvantages of analogue and digital instrumentation?, 2017). The Glass Flight Deck uses colour schemes which can assist in cautioning the crew if there is a threat (Cockpit Design, 2012). The core colours used in the cockpit are green (normal), amber (caution) and red (alert or emergency). The Flight Deck has controls which are eas y to reach and in a place where it is noticeable. (Cockpit Design, 2012). In Conclusion, this paper has methodically evaluated the transition of the flight deck into the modern world. The Aviation industry has evolved with increased trend in technology. It has proactively discussed the evolution into the Glass Flight Deck. It has conveyed the situation prior to the change, the period of change, and the influence of it after the change has occurred. Thus, it has proved that the Glass Flight Deck concept has made a significant change in Commercial Aviation. Reference List Analysis of pilots monitoring and performance. (2001). Retrieved March 23, 2017, from http://picma.org.uk/sites/default/files/Documents/Background/Boeing%20Academic%202001%20Pilot%20Automation%20monitoring.pdf Cockpit Design and Human Factors. (2012). Retrieved from March 19, 2017, from http://aviationknowledge.wikidot.com/aviation:cockpit-design-and-human-factors Cockpit Evolution from the beginning to present. (2015). Retrieved from march 15, 2017 from: https://firstaerosquadron.com/2015/09/23/cockpit-evolution-from-the-beginning-to-present/ Glass cockpits in General Aviation. (2011). Retrieved March 15, 2017, from http://aviationknowledge.wikidot.com/aviation:glass-cockpits-in-general-aviation Impact of Glass Cockpit Experience. (2006). Retrieved March 19, 2017, from http://commons.erau.edu/cgi/viewcontent.cgi?article=1501context=jaaer Innovative 787 flight deck. (2012). Retrieved March 27, 2017, from http://www.boeing.com/commercial/aeromagazine/articles/2012_q1/3/ Ison, D. (2010). Plane and Pilot. Retrieved from: http://www.planeandpilotmag.com/article/is-glass-safer/#.WNjDOsB942w Kain, J. Webb, R. (2003). Turbulent Times: Australian Airline Industry Issues 2003, Australian Parliamentary. Retrieved from: http://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/rp0203/03RP10 Newman, D. (2014). Universities to Probe Glass vs Analogue Cockpits. Retrieved from: http://www.australianflying.com.au/news/universities-to-probe-glass-vs-analogue-cockpits Retrieved from: https://www.quora.com/Why-arent-there-still-analogue-instruments-in-airliner-cockpits Sweet, W. The glass cockpit flight deck automation. IEEE Spectrum, 32(9), 0018-9235. doi:10.1109/6.406460 The Glass Cockpit Advantage. (2012). Retrieved from March 13, 2017 from http://blog.covingtonaircraft.com/2012/11/14/the-glass-cockpit-advantage/ Tomblin, P. (2014). Why arent there still analogue instruments in airliner cockpits? Wiener, E.L., Nagel, D.C. (1988). Human Factors in Aviation. London, United Kingdom: Academic Press.

Impact of the 2012 Olympic Games

Impact of the 2012 Olympic Games ASSIGNMENT 1 Analyse one particular sporting event, one series of sporting events (e.g. The FA Cup) or one sporting organisation in the UK. Analysis should cover the events/s or organisations social, cultural, political and economic significance in the UK. You may choose which sporting event, which series of sporting events or which organisation that you wish to analyse. This essay will analyse the benefits that the 2012 Olympic Games will and has brought to the UK. The London 2012 Olympic and Paralympic Games will bring many benefits to the UK this essay intends to look at several of these opportunities; these opportunities include the development of sport, increase in tourism and increase in economic activity throughout the UK. (reference) Local authorities are already using the inspiration of the Games to spread wider social, economic and sporting benefits to their communities in the run up to the 2012. This will be the basis for a long term and UK wide legacy from the Games. The local Government Association has worked with local authorities to identify six UK wide legacy benefits: Inspiring children and young people Raising our sporting game and influencing healthier lifestyles Volunteering Championing culture Generating and supporting tourism Boosting the local economy Many of these legacy benefits are already important to local communities, and local authorities are working hard to partners to improve performance and service delivery. The 2012 Games provide a unique catalyst to reach new groups of people, bring new partners to the table and help local authorities achieve existing targets. (reference) Staging the Olympic Games and Paralympic Games in 2012 is an opportunity to bring about positive change on a massive scale. The Games would not only add to the UKs nations sporting heritage but will also celebrate the diversity of the capital. It is a unique chance to showcase the best of London to the world and would generate huge benefits for all those who live or work in the city: Boost for Sport: A London 2012 Games would accelerate the delivery of new world-class sports infrastructure for the UK and London in particular. For example, after the Games, the athletics Stadium, Aquatics Centre, Velodrome, Indoor Sports Arena, Hockey Centre, Canoe Slalom will all be available for use by the community as well as elite athletes. The 2012 Olympic Games is most likely to create extraordinary levels of interest from local authorities and business that would most likely open up further channels of funding for sport at all levels. Based on the experiences of former host Olympic countries, funding for the development of elite athletes in the years running up to the Games would increase. Hosting teams for many months before the Games could also act as a catalyst for developing and refurbishing existing UK sports facilities. The 2012 Olympic Games will increase the amount of jobs, will provide skills for people and will provide a boost for Business. Every sector of the economy will also benefit from the staging of the Olympic Games. Thousands of UK companies, small and large will be needed to deliver the Games i.e., construction, manufacturing, catering, merchandise, services etc, creating valuable procurement opportunities. The experience from Sydney showed that New South Wales business won over A$1Billion in contracts for the Games (PWC report), over A$300M from regional companies with 55,000 people receiving employment related training. The Australian experience shows that around 125 teams from 39 countries undertook pre-Games training in locations across New South Wales. This training is estimated to have injected some A$70 million into the States economy (PWC, 2002). This activity commenced as early as 1997 when the Belgian athletics team trained at Narrabeen. Londons tourism industry will receive a significant boost, not just for the duration of the Games but in the run up to and long after the Games. An example of how an area can benefit from the 2012 Olympic Games is the increase in local visitor economy in Dorset, Weymouth and Portland. They will host the Sailing events in 2012. The Spirit of the Sean festival, which celebrates the areas close relationship with the sea, has completed its second year and is going from strength to strength. Last years festival showcased around 50 activities at 27 venues. The festival brings together a range of sporting and cultural events, including water sports competitions for people of all ages and standards, concerts on the beach, the Dorset Seafood festival, the Henri Lloyd Weymouth Regatta and the Moving Tides Childrens Procession. As well as encouraging people to be more active and get involved with local cultural opportunities, each visitor to the festival spent on average of  £68, providing an important boost to the economy. Dorset and its partners will be using the councils beacon status to share learning on how to secure a tourism legacy from the 2012 Games with other local authorities. A London Games would also provide many new learning opportunities for Londoners to train and develop their skills. Thousands of new jobs will be created by building the new park that will be connected to the tidal Thames estuary. Up to 70,000 volunteers would be required to help run the Games in 2012. This would require the biggest volunteer recruitment drive in UK peacetime, providing a unique boost both to sport specific, and general, volunteering in the UK. An example of this is Kent County councils aim to secure maximum benefit and long-term legacy from the Games. A key project of the campaign is the Kent event team, which has used Games as a catalyst to recruit volunteers for events and one off sport, leisure and cultural activities across the count. The Kent event team is a partnership between Kent county council and the voluntary sector. Voluntary Action Maidstone is the lead voluntary sector partner. In its first 18months, a manager and voluntary support staff were appointed, 700 volunteers and 40 organisations were registered and 20 events were supported. These included sporting, cultural and artistic events and festivals. The Kent event team aims to: Enable people who are unable or unwilling to make a long term commitment to volunteer on a flexible, one off basis. Support the voluntary, community, statutory and private sectors to develop good practice in volunteer management with regard to community events Deliver a network of volunteers available for wider community use after the 2012 Games. An Olympic host nation is obliged by the IOC to stage various large scale â€Å"test events† such as world championships ahead of the Games. In addition, International Sports Federations are keen to hold world and European championships and other major events in the Olympic host country to enable their athletes to acclimatise with that country. Such events can deliver several million pounds to the relevant town/host city. E.g. Birmingham City Council concluded that hosting of the World Indoor Athletics Championships and World Badminton Championships in 2003 had a positive economic impact of  £3.5M and  £2.5M respectively. (reference) Creative Capital: Creative Industries is the fastest growing sector in London, responsible for one in five new jobs in the capital. An Olympic cultural Programme is a major aspect of the Games. From concerts in the parks to street theatre, the Games would provide a platform for talented artists in London to showcase their skills to a global audience. A UK-wide Olympic Torch Relay in 2012 possibly lasting several months is likely to involve every major city and town in the UK. Stage managers, lighting technicians, producers and artists will be needed to deliver the Games. Training programmes will ensure that the skills are embedded within the creative sector for future generations. Boosting Health and Sporting success: Hosting the worlds greatest sporting event given the passion, excitement and interest likely to be generated would boost Government initiatives to promote participation in sport and physical activity at all levels. Physical Change: The Olympic Games would bring forward one of the largest and most significant urban regeneration projects ever undertaken in the UK, through the transformation of the Lower Lea Valley in east London. The area has already been identified as a priority by the Government, the Mayor and the LDA. The building of the Olympic Park and the different venues has many economic and social benefits which in turn has a positive impact on local communities in London and different parts of the UK. The transport throughout London will be improved in order to smoothly transport thousands of officials, athletes and spectators to the Games. Some of the improvements will be a  £1bn improvement to the London East line, a Channel Tunnel Shuttle link from Stratford to Kings Cross, and extensions to the DLR. The development of the Olympic Park would increase the amount of green space, conserve local biodiversity, wetlands, improve air, soil and water quality in the area. The park will be planted with many different trees and plants. The waterways and canal of the River Lea will be cleaned and made wider; the natural floodplains of the area will be restored to provide a new wetland habitat for wildlife, birdwatchers and ecologists to enjoy in the middle of the city. The Games would set new standards for sustainable production, consumption and recycling of natural resources. This approach echoes the ethos of Towards a One Planet Olympics, applicable to cities in both the developed and developing worlds. There are many benefits that the Games will have on the UK but one of the main benefits of the Games will be the building of 5,000 homes following the renovation of the Olympic Village after the games. Officials and athletes will stay in the Olympic Village during the Games and then after the Games the village will be converted into housing for workers such as nurses and teachers. Housing will also be built on the Olympic Park site after the Games, this will provide further amenities for the local community which will include cafes, shops, restaurants etc. This equality impact assessment of the Olympic delivery authority (ODA) Lighting Strategy has sought to assess the likely impact of the delivery of the lightining strategy on the equality target groups. The ODA Equality and inclusion programme, the ODAs equality and diversity strategy and the ODAs three equality schemes covering race, disability and gender equality. The overreaching aim of the ODA is to create an inclusive Games, which promoted good equality practices and access for all. This mission extends the aims of the ODA beyond these statutory duties to include the newer equality strands of age, religion and sexual orientation and other inclusion issues centred on socio-economic, culture and political disadvantage. The ODA are using a wider range of diverse suppliers, this will help to promote equal opportunities to everyone and hopefully will erase discrimination in the workplace by doing this recruiting and managing employees would be considered as fair. The ODA are working with other organisations to offer training to minority ethnic people, women and disabled people to encourage them to apply for jobs in the construction of the 2012 Olympic Games where they have been under represented. The ODA want to create an inclusive 2012 Olympic Games which will be inclusive for all people, ways in which they will do this is by providing a reachable transport network that will allow everyone to enjoy the Games and by involving the local communities. If all the above is achieved by the ODA then the 2012 Olympic Games will leave a lasting legacy for equality and inclusion. The London organising committee of the Olympic and Paralympic games plan to get women, disabled people and BAME people actively involved in sport by raising awareness so a wider range of people watch the 2012 Games and influencing key partners to train young people in sports volunteering, coaching and other related skills. They will also challenge discrimination in sport by spreading positive messages, supporting programmes that promote equality and making full use of the London 2012 Paralympic games to inspire disabled people. They hope that with the right approach that the 2012 Games will benefit everyone.

Organizational Development and Leadership Program Essay -- theory of ch

The journey of Gestalt consulting proved to be very insightful and enlightening. I initially worried that I would not be able to apply the Gestalt style of learning to my professional repertoire within organizational development (OD). However, the outcome was the exact opposite and Gestalt has truly been a useful OD tool acquired. What astounded me most was the chemistry and relevance to the skill that I was motivated to strengthen the most which is use of self. Concepts such as the paradoxical theory of change, cycle of experience, developing themes and polarities, and the unit of work all incorporate the use of self as a sufficient way of paying attention to and selectively sharing observations about what is happening in another person, a group, and an organization. Additionally these concepts were used to illuminate the path through resistance. According to Carlson and Sklarew (1995), â€Å"work is grounded in a whole system and multiple levels of system perspective, paradoxical theory of change, and an appreciation for the power of phenomenological experience.† (p. 3). During the class sessions we were introduced to the levels of system perspective. These include: intrapersonal, interpersonal, dyad or triad, and group level. These levels are defined by their boundaries. For example, the boundary in an interpersonal system is an individual exchanging with another individual and it is essential to note the exchange between the two. In my first case study I was able to illustrate the level of the system I observed which was an interpersonal system between me and my colleague, Angelo Martez. A boundary existed between he and I and communication was proven to be essential to make the exchange. Carlson and Sklarew (1995) also state that... ...tion itself. The most significant observation of gestalt consulting to me is that the process allows and requires both sides of the brain to be used. Observations can be intellectually made and interpreted, however those observations can be furthermore illustrated creatively to provide a visualize representation. Perhaps there can be a polarity framed in reference to my learning journey through gestalt: â€Å"I observe that through my learning I was able to combine intellect with creativity just as two irrelevant colors can combine to introduce a beautiful new color. Works Cited Nevis, E. C. (1987). Organizational Consulting: A Gestalt Approach. New York, NY: Gardner Press Sklarew, N. & Carlson. (1995). ODL 530G: Gestalt Consulting Skills. [Class handout]. Organizational Development and Leadership Program, Philadelphia College of Osteopathic Medicine. Georgia, USA.

College Admissions Essay: My Father was Ten Feet Tall :: College Admissions Essays

My Father was Ten Feet Tall My father is in the upper room. With his passing, in the dog days of the summer, came great sadness and longing. As I flip through the pages of my memory, I don't recall my father being a tall, striking figure. But to a child, he seemed to stand ten feet tall. He commanded all of his children using a sense of respect and pride. With age, my father's eyesight became impaired and his gait was not so steady. However, my father never lost his inner vision or the ability to stand by his word. And on a good day, when I felt the warmth of his embrace, in a fleeting glance he appeared to be the spry youngster of his mid-twenties that ushered mama and me to church every Sunday. As I grew older, I noticed that my father and I basically had the same outlook on life. I'd bounce ideas off him and he'd basically come to the same conclusion about life as I. I loved my father unconditionally, not because he listened to me for hours at a time, but because he believed in me. When I informed my father of my decision to attend college, he was excited. And when I told him that I intended to pursue a degree in journalism he said, "Doreen, be the best that you can be." My father wanted desperately to attend my graduation from college. But he will never have the opportunity to do that. My father was slain on the Chicago lakefront while taking a walk. My fondest memories of my father were of lazy Sunday afternoons. He loved to listen to music and drink tea. My father also loved to take everyone to the rodeo, beach and park. My father never favored one child over another among my siblings. He taught us to share and to love one another. When I travel back to Chicago and throughout the Midwest, it truly touches my heart to see fathers playing on the ballfields with their children.

Bingo vs Lays

Project Report On I. T. C – Bingo V/S Frito-Lays V/S Submitted By:Under the guidance ofSubmitted to: Harpratap Singh- Prof. Santosh DharJ. K. Lakshmipat M. B. A II Semester(Professor MBA Dept)University, – Mr. Sachin KadamJaipur (Area Executive ITC Mumbai) Declaration I hereby declare that my Project Report entitled â€Å"I. T. C – Bingo V/S Frito-Lays† is an authentic work done by me. The Project was undertaken as a part of the course curriculum of MBA of J. K. Lakshmipat University, Jaipur, Rajasthan. This has not been submitted to any other examination body earlier. Date: SignaturePlace: JaipurHarpratap Singh MBA II Semester Acknowledgement I would like to express my sincere gratitude to Prof. Santosh Dhar my project guide from Institute of Management, J. K. Lakshmipat University, Jaipur, Rajasthan and my company Guide; Area Executive Mr. Sachin Kadam for the successful completion of my project – I. T. C Bingo v/s Frito-Lays. I sincerely thank th em for their extended support and encouragement from the initial to the final stages enabling me to develop a better understanding and provided me proper and correct direction for the completion of the Project work.Date: Harpratap Singh Place: Jaipur MBA II Semester Content S. No. | Title| Page No. | 1. | Title| 1| 2. | Declaration & Acknowledgement| 2-3| 3. | Executive Summary| 5| 4. | Company Profile| 6-15| 5. | Industry Overview| 16-17| 6. | Project Objectives| 18| 7. | Research Methodology| 19-20| 8. | About Bingo & Lays| 21-34| 9. | Observations and Findings| 35-37| 10. | Data Collection, Representation & Interpretation| 38-48| 11. | Recommendations| 49-50| 12. | Conclusion| 51| 13. | Annexure| 52-53| 4. | References| 54| Executive Summary Since its launch period in March, 2007, BINGO as a brand has been through a lots of ups and downs. Both Branding and Sales and Distribution aspects of marketing for BINGO have been explored and matured to a large extent. Though the product i tself is considered to be in a growth stage, with a market share of 16% in the branded snacks food category, it has been successful to a large extent in creating the required Brand recall for the category. With the fast growing retail industry in India, competition has increased between the major market players.Companies are continually trying to engage and construct innovate ideas to service this market. This project aims to study about ITC Bingo snacks and its competitor Frito-Lays. The project provides information about the various procedures followed by ITC with respect to distribution chain function, and client management and the comparison and interpretation of data collected in regard with the project topic. The project includes a mix of observation, interview and questionnaires. Initially a period of 45 days was dedicated to fieldwork under the guidance of Area Executive Mr.Sachin Kadam of ITC limited. An effort was made to understand the various servicing procedure, the typ ical areas/localities, and kinds of retailers, classes of customers and the sales and distribution process and the retailers’ point of view for Bingo and Lays Regular interaction was done with retailers and distributors about the response and flow of product and variants respectively along with the competitor Lays’. Through this it makes easy to understand the process of accessing the competitor’s response in that outlet. week was dedicated to collect information of Frito-Lays regarding their marketing strategy, distribution and sales network and other useful information from the company officials. This project also includes the various tasks given to me by my AE and then my observation at retail outlets, the routes/areas/localities and the sales and distribution process. I concluded my project with some of my suggestion and recommendations, and the questionnaire that I had used to collect the primary data. The findings and recommendations help in better underst anding the shortcomings in the sales and distribution process of Bingo. As observed) Company Profile ITC is one of India's foremost private sector companies with a market capitalization of over US $ 33 billion and a turnover of US $ 7 billion. ITC is rated among the World's Best Big Companies, Asia's ‘Fab 50†² and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC also ranks among India's top 10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times.ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards ; Specialty Papers, Packaging, Agri-Business, Packaged Foods ; Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods ; Confectionery, Branded Apparel, Personal Care and Stationery.As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration â€Å"a commitment beyond the market†. In his own words: â€Å"ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part.ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. ITC's Agri-Business is one of India's largest exporters of agricultural products.ITC is one of the country's biggest foreign exchange earners (US $ 3. 2 billion in the last decade). The Company's ‘e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach.ITC's wholly owned Information Technology s ubsidiary, ITC InfoTech India Ltd, provides IT services and solutions to leading global customers. ITC InfoTech has carved a niche for itself by addressing customer challenges through innovative IT solutions. ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC employs over 26,000 people at more than 60 locations across India.The Company continuously endeavours to enhance its wealth generating capabilities in a globalising environment to consistently reward more than 4,14,000 shareholders, fulfil the aspirations of its stakeholders and meet societal expectations. This over-arching vision of the company is expressively captured in its corporate positioning statement: â€Å"Enduring Value. For the Nation. For the Shareholder. † ITC was incorporated on August 24, 1910 under the name o f ‘Imperial Tobacco Company of India Limited'. ITC had a humble beginning and in the initial days it used to operate from a leased office on Radha Bazar Lane, Kolkata.On its 16th birthday on August 24, 1926, ITC purchased the plot of land situated at 37, Chowringhee, (now renamed J. L. Nehru Road) Kolkata. Two years later companies headquarter building; ‘Virginia House' came on that plot. Progressively the ownership of the company Indianised and the name of the Company were changed to I. T. C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses, the full stops in the Company's name were removed effective September 18, 2001 and the Company was rechristened as ‘ITC Limited'.ITC is a board-managed professional company, committed to creating enduring value for the shareholder and for the nation. It has a rich organisational culture rooted in its core values of respect for people and belief in empowerment. It s philosophy of all-round value creation is backed by strong corporate governance policies and systems. ITC’s corporate strategies are: * Create multiple drivers of growth by developing a portfolio of world class businesses that best matches organisational capability with opportunities in domestic and export markets. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology. * Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality. * Ensure that each of its businesses is world class and internationally competitive. * Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITC are various businesses. Create distributed leadership within the organisation by nurturing talented and focused top management teams for each of the businesses. * Continuously stren gthen and refine Corporate Governance processes and systems to catalyse the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability. I. T. C and its diversified businesses: Cigarettes: ITC is the market leader in cigarettes in India and has a wide range of popular brands such as Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake in its ortfolio. Packaging: ITC's Packaging ; Printing Business is the country's largest convertor of paperboard into packaging. It was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It offers a variety of value-added packaging solutions for the food ; beverage, personal products, cigarette, liquor, cellular phone and IT packaging industries. Hotels: ITC entered the hotels business in 1975 with the acquisition of a hotel in Chennai, which was rechristened Hotel Chola. Toda y ITC-Welcomgroup with over 70 hotels is one of the foremost hotel chains in India.Paperboards: In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards. ITC's Paperboards business has a manufacturing capacity of over 360,000 tonnes per year and is a market leader in India across all carton-consuming segments. Greeting, Gifting & Stationery: ITC's stationery brands â€Å"Paper Kraft† ; â€Å"Classmate† are widely distributed brands across India. The Paperkraft designer stationery range consists of notepads ; multi subject notebooks in hard, soft covers ; multiple binding formats including spirals, wiros etc.ITC's Greeting & Gifting products include Expressions range of greeting cards and gifting products. Safety Matches: ITC's brands of safety matches include iKno, Mangaldeep, VaxLit, Delite and Aim. The Aim is the largest selling brand of Safety Matches in India. ITC also exports premium brands to markets such as Europe, Africa and the U SA. Aggarbattis: ITC has launched Mangaldeep brand of Aggarbattis with a wide range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Durbar, Tarangini, Anushri, Ananth and Mogra.Mangaldeep is also being exported to USA, UAE, Bahrain, Nepal, Singapore, Malaysia, Oman and South Africa. Lifestyle Retailing: ITC entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). In 2002, ITC entered into the popular segment with its men's wear brand, John Players.In 2005, ITC introduced Essenza Di Wills, an exclusive line of prestige fragrance products. Food: ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the â€Å"Kitchens of India† brand. In 2002 it expanded into Confectionery, Staples and Snack Food s segments. ITC's brand in Food category includes: Kitchens of India, Aashirvaad, Sunfeast, Mint-O, Candyman, and Bingo! Agri Exports: ITC's International Business Division (IBD) is the country's second largest exporter of agri-products.ITC exports Feed Ingredients (Soyameal), Food grains (Rice, Wheat, and Pulses), Coffee ; Spices, Edible Nuts, Marine Products, and Processed Fruits. E-choupal: The e-Choupal model of ITC has been very effective in tackling the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries. Board of Directors | Y. C. Deveshwar (Chairman) Executive Director Nakul Anand P. V. DhobaleK. N. Grant Non-Executive Directors A BaijalS.BanarjeeAV Girija Kumar S H KhanS B MathurD K Mehrotra H G PowellP B RamanujamAnthony Ruys Basudeb SenK. VaidyanathB Vijayraghavan Award Winning ITC ITC constantly endeavours to benchmark its products, services and processes to g lobal standards. The Company's pursuit of excellence has earned it national and international honours. ITC is one of the eight Indian companies to figure in Forbes A-List for 2004, featuring 400 of â€Å"the world's best big companies†. Forbes has also named ITC among Asia's Fab 50†² and the World's Most Reputable Companies.ITC has several firsts to its credit: ITC is the first from India and among the first 10 companies in the world to publish its Sustainability Report in compliance (at the highest A+ level) with the latest G3 guidelines of the Netherlands-based Global Reporting Initiative (GRI), a UN-backed, multitask holder international initiative to develop and disseminate globally applicable Sustainability Reporting Guidelines. ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award.It won the $100,000 Award for the year 2005 for its trailblazing ITC e-Choupal initiative which has achieved the scale of a movement in rural India. The Development Gateway Award recognizes ITC's e-Choupal as the most exemplary contribution in the field of Information and Communication Technologies (ICT) for development during the last 10 years. ITC e-Choupal won the Award for the importance of its contribution to development priorities like poverty reduction, its scale and reliability, sustainability and transparency.ITC has won the inaugural ‘World Business Award', the worldwide business award recognizing companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The award has been instituted jointly by the United Nations Development Programme (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF). ITC is the first Corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for its invaluable contribution capital for the nation.IT C has won the Golden Peacock Awards for ‘Corporate Social Responsibility (Asia)' in 2007, the Award for ‘CSR in Emerging Economies 2005’ and ‘Excellence in Corporate Governance' in the same year. These Awards have been instituted by the Institute of Directors, New Delhi, in association with the World Council for Corporate Governance and Centre for Corporate Governance. The Company's Green Leaf Threshing plants at Chirala and Anaparti in Andhra Pradesh are the first units of their kind in the world to get ISO 14001-environment management systems certification.ITC's cigarette factory in Kolkata is the first such unit in India to get ISO 9000 quality certification and the first among cigarette factories in the world to be awarded the ISO 14001 certification ITC Maurya in New Delhi is the first hotel in India to get the coveted ISO 14001 Environment Management Systems certification. ITC Filtrona is the first cigarette filter company in the world to obtain ISO 14 001 ITC InfoTech finds pride of place among a select group of SEI CMM Level 5 companies in the world.ITC's Green Leaf Threshing plant in Chirala is the first in India and among the first 10 units in the world to bag the Social Accountability (SA 8000) certification ITC Chairman Y C Deveshwar has received several honors over the years. Notable among them are: Year| Award| | | 2007| SAM/SPG Sustainability Leadership Award conferred at the International Sustainability Leadership Symposium, Zurich. | 2006| Business Person of the Year from UK Trade & Investment, the UK Government organisation that supports overseas businesses in that country. 2006| Inducted into the `Hall of Pride' by the 93rd Indian Science Congress| 2005| Honoured with the Teacher's Lifetime Achievement Award| 2001| Manager Entrepreneur of the Year from Ernst & Young Retail Visionary of the Year from Images, India's only fashion and retail trade magazine| 1998| Honorary Fellowship from the All India Management Associat ion| 1996| Distinguished Alumni Award from IIT, Delhi | 1994| Marketing Man of the Year from A&M, the leading marketing magazine| 1986| Meridian Hotelier of the Year| Some of the other notable recognitions are:The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using Information Technology for the economic development of rural communities. The Corporate Social Responsibility Crown Award for Water Practices from UNESCO and Water Digest for its distinguished work carried out in the water sector in India. ITC also received the National Award for Excellence in Water Management 2007 in the ‘beyond the fence' category from the CII Sohrabji Godrej Green Business Centre for its leadership role in implementing water and watershed management practices.The watershed programme also won the Asian CSR Award 2007 for Environmental Excellence given by the Asian Institute of Management. The Award recognizes and honours Asian companies for outstanding, innovative and wo rld-class projects. The Company also received the Ryutaro Hashimoto Incentive Prize 2007 for Environment & Development from the Asia Pacific Forum. This Award aims at promoting information dissemination of good practices towards sustainable development in the Asia-Pacific region.The Readers' Digest Pegasus Award for corporate social responsibility, recognizing outstanding work done by socially conscious companies. The Corporate Award for Social Responsibility 2008 from The Energy and Resources Institute (TERI) in recognition of its exemplary initiatives in implementing integrated watershed development programmes across 7 states in India. The company also won the award in 2004 for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.The ‘Enterprise Business Transformation Award' for Asia Pacific (Apac), instituted by Infosys Technologies and Wharton School of the Univer sity of Pennsylvania for its celebrated e-Choupal initiative. The Business Today Award for the Best Managed Company in recognition of its outstanding initiatives in the consumer products segment. The only Indian FMCG company to have featured in the Forbes 2000 list. The Forbes 2000 is a comprehensive ranking of the world's biggest companies, measured by a composite of sales, profits, assets and market value. The list spans 51 countries and 27 industries.The NDTV Profit Business Leadership Award for being the Best Food Company of 2007. The Award has been instituted to recognize organizational excellence. The CNBC-TV18's International Trade Award 2008 for Outstanding Exporter of the Year in the FMCG & Food category. ITC continues its dominance of The Economic Times' Brand Equity listing of India's 100 Biggest FMCG Brands, with three brands from its stable making it to the top five. Gold Flake remains India's biggest FMCG brand in terms of sales. Navy Cut ranks at No. 4. ITC's Scissors brand ranks at No 5 and is the only new entrant into the top 10.Restaurant magazine has chosen Bukhara at the ITC Maurya, New Delhi as the best Indian restaurant in the world and the best restaurant in Asia. Bukhara has also been adjudged one of the top 50 restaurants in the world by the London based magazine ‘The Good Food Guide'. Bukhara is the only South Asian restaurant to figure in the list. The â€Å"Best Supply Chain Practices Award† for time-effective and cost-efficient Logistics Management in Organized Retail to ITC's Lifestyle Retailing Business Division (LRBD) Indian Snack Industry Snacks are a part of Consumer Convenience/ Packaged Foods segment.Snack is described as a small quantity of food eaten between meals or in place of a meal. Snack food generally comprises bakery products, ready-to-eat mixes, chips, namkeen and other light processed foods According to the ministry of food processing, the snack food industry is worth Rs 100 billion in value and over 4,00,000 tonnes in terms of volume. Though very large and diverse, the snacks industry is dominated by the unorganized sector. According to an Apeda survey almost 1,000 snack items and 300 types of savories are sold across India. The branded snacks are sold at least 25% higher than the unbranded products.Savory snacks have been a part of Indian food habit, since almost ages. Though there is no particular time for snacks, normally they are consumed at teatime. The variety is almost mind-boggling with specialties from all regions, which have gained national acceptance. The industry has been growing around 10% for the last three years, while the branded segment is growing around 25% per annum to stand at Rs 5,000-Rs 5,500 crore, due to various reasons like Multiplex culture, snacking at home while watching TV, pubs and bars (where they are served free).AC Nielsen's retail audit shows that the large sales volumes are due to a marked preference for ethnic foods, regional bias towards ind igenous snacks and good value-for-money perception. Of course the branded segment is much smaller at Rs 2,200 crore, which is what makes it so attractive to food Companies that are looking at bigger shares. In the branded snacks market, to get down to basics, Frito Lay commands a share of 45%, followed by Haldiram’s at 27% and ITC at 16%. The rest is divided between a handful of new entrants, wannabes and many regional players.Of the wide range of snacks available, potato chips constitute a sizeable segment of the Indian snack food industry, according to India Infoline. The potato chip market is generally an unorganized industry. Nearly all potato chip snack products are manufactured and sold locally. There is also no uniform standard for packaging, as there is in Europe, the United States and other more developed regions. Many snack foods are sold loose or packaged in poly-pouches, which may only be folded, or in some cases, stapled closed.As the Indian economy continues to grow, and production standards improve, many snack food companies are making significant investments into plant equipment and packaging machinery. Potato-based snacks, and in particular potato chips, are the largest product segment, holding an 85%-share of the salty snack market Pepsi Foods Ltd. , now known as Frito-Lay India Ltd. , produces India's largest snack food manufacturers’ brands, including Ruffles, Hostess, Cheetos and Uncle Chips. Frito Lay's story is an example of how American recipes were adjusted to satisfy local tastes.Procter & Gamble's Pringles brand of potato crisp was launched in Delhi in 1999. Pringles is also a baked potato crisp, unlike many other potato based Indian snack foods that are fried. P&G currently imports the Pringles product and therefore the product has been priced at a premium and is marketed to a micro-niche. Also to be kept in mind, organized sector is growing at 15 -20 per cent a year, and unorganized sector is growing at 7-8 per cent. Project Objectives 1. Find and know everything on Bingo 2. Find out about the competitor Lays . To find out the key points of difference in the process of Distribution & selling, and of Bingo and Lays. 4. To understand the workings of DS (Distributor Salesman) 5. To understand the workings of Supervisor 6. To check and achieve visibility, availability and quality distribution across the identified target outlet. 7. To know and evaluate the response of retailer about the product. 8. To understand the details of Order Booking and Ready stocking. 9. To find out the key points where Lays has the edge over Bingo 10.To identify the areas, methods, ideas that can help in increasing Bingo’s sales. Research Methodology It includes the response of Bingo Snacks from retailers at retail outlets with respect to its competitors. It also includes the responses of competitor Frito-Lays from various sources. Work at retail outlets: 1) To check the availability of products. 2) To check visibil ity of products. 3) SWOT analysis of products. 4) To check how old the product is. 5) To trace the complaints regarding the product. 6) Identifying what would the factor to increase sale.Data collection technique: – 1) Interview with retailers, customers, distributors, and company officials of ITC. 2) Interview with distributors and company officials of Frito-Lays 3) Primary data via 1) Questionnaire, 2) Observation, 3) Interview 4) Secondary data from, 1) Newspaper, 2) Internet Sampling Plan: – Sample size100 Retailers Sample SegmentationOn the basis Location, & Type of Outlet. Sampling AreaAndheri(includes Andheri East and West, Jogeshweri East & West, Juhu, Irla, J.P. Road, Lalubhai, A. K. Road, Sahar Road,Sher e Punjab, Mahakali, Chakala, Takshila, Lokhandwala, Shastri Nagar, Veera Desai Road, Bhawani Nagar, Marol Military Road, Vile Parle East & West) BINGO! No Confusion Great Combination About Bingo The Bingo brand of chips was launched by    ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs.The launch is symbolic of ITC Foods' distinct approach of introducing innovative and differentiated products in a largely undifferentiated market place. Bingo’s launch was strategically timed around the World Cup. The idea was to get the consumer to take that first bite. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays, Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share.Bingo’s portfolio includes an array of products in both Potato Chips & Finger Snacks segment. Bingo! is positioned as a youthful and innovative snack, offering the consumers a choice of flavours that are fast becoming popular. Bingo used combination of leveraging synergies, building on cons umer insights and high decibel advertising can win the game. The company leveraged its existing distribution network and relationship established with farmers. Its earlier foray into categories like atta and biscuits had already given it access to the supply chain.ITC Food’s salted snack brand Bingo continues to tickle consumer taste buds with new variants. The latest to hit the shelves is Tangles, the fourth in its portfolio, after Bingo potato chips, Bingo Tedhe Medhe and Bingo Mad Angles. The product, which took two years to develop, will be launched in select markets in north and south India, before being scaled up nationally. The market for ‘western’ format of snacking is fairly nascent in India, and the addition of variants, the company hopes, will help create â€Å"new pegs of loyalty†. In snack food, consumers are always looking for change, and as a brand we strive to provide this through a unique mix of taste, bite and shapes,† says Chittara njan Dar, CEO, ITC Foods. To begin with, Tangles will be available in a unique pillow pack shape, in two flavours, Masala and Tomato. Subsequently, Tangles will be extended to regional flavours. Bingo, which is estimated to be worth Rs 650-700 crore, is expected to break even this year, say analysts. Since its launch in 2007, the brand has given stiff competition to market leader Pepsi.While Pepsi brands Lays and Kurkure lead by a huge margin, their shares have taken a hit in recent months. According to Nielsen 2010 data, Lays potato wafers reported a drop in share from 48 to 45 per cent, and Kurkure witnessed a 3 per cent decline in market share between January-December 2009 to January-December 2010. On the other hand, Bingo’s potato chips have notched a 1 per cent increase in share, whereas its sub-brands in the bridge category like Tedhe Medhe and Mad Angles have seen a small rise in market share.Other players in the snack food arena are mostly Indian players such as Parle Products, Haldiram and Balaji Namkin, besides a host of local and regional brands. The launch of Tangles is in line with the company’s strategy to focus on the ‘bridge segment’. Dar explains, â€Å"Today, potato chips represent almost 70 per cent of snack food consumption, with the bridge category still small. In the next few years, we expect the numbers to reverse. That’s because Indians are used to snacking alternatives as each region in India has its own snack options. With Tangles, ITC will adopt a similar route to communication and distribution as it did for the other Bingo variants. The new television commercial for Tangles, slated to be on air in a month, will continue to flog the ‘youth’ plank. On the distribution front, the company will invest in sampling and providing innovative racks to trade. Dar admits that unlike biscuits, sales of chips in rural areas is still a very small part of the market. Bingo currently reaches 5. 5 lakh outlets and it aims to increase it by 2 lakh every year. So is a health variant on Dar’s wishlist?He is not blind to the opportunity, but notes in a category like snacks, where consumption happens in small quantities, the health proposition needs to be weaved in with taste. Variants/Flavours Bingo! Potato Chips| | Potato Chips – Variants|   |   Ã‚  Product Description| | Premium Salted|   | Salted crunchy potato chips| | International Cream N Onion|   | Unique combination of cheese, cream and spring onion on potato Chips| | Red Chilli Bijli|   | Potato chips spiced up with red-hot chillies| | Spicy Masala Remix|   | A mix of spicy masalas on potato chips. | Juicy Tomato Ketchup|   | Succulent, ripe tomatoes on crisp and crunchy potato chips| | Pickle Tickle|   | Tongue-tickling combination of achaari lemons and potato chips| | Fiery Red Tomato|   | Potato Chips smeared with dry red chillies and juicy red tomatoes| | Oye Pudina|   | Combination of cr unchy potato chips and sprinkling of fresh Pudina leaves| | Bingo! Mad Angles –†har angles se Mmmm†¦Ã¢â‚¬ One of the biggest successes from the Bingo! portfolio, Bingo! Mad Angles has carved a niche for itself in the consumers mind and is synonymous with the perfect triangular snack.A combination of innovative flavours on a traditional khakra base, Mad Angles is a snack that is true to taste and perfect flavour delivery as well as shape, making it a snack that’s truly†har angles se Mmmm†¦Ã¢â‚¬ What's new? Bingo! brings you the chaat flavour that you can savour without having to stop by the  Ã¢â‚¬Å"gali ka chaatwala†. Let your fingers dive in to the perfect combination of the taste of fresh pudina, tangy tamarind, creamy yogurt and of course, the crunchiness of khakra triangles. Available in packs of Rs. 5, Rs. 10 and Rs. 20, the new Bingo!Mad Angles Masti Chaat now adds to the excitement of Mad Angles range from Bingo! Bingo! Mad Angles| | Mad Angles Variants|   |   Ã‚  Product Description| | Mad Angles Tomato Mischief|   | A combination of khakra-like crunchy triangles with tangy tomato flavour| | Mad Angles Chilli Dhamaka|   | Crunchy triangles with a taste of chillies| | Mad Angles Achaari Masti|   | Mouth-watering combination of Mad Angles and   sweet-sour mango pickle| | Mad Angles Masti Chaat|   | A chaat flavor that you can savour without having to stop by the galli ka  chaatwaala.The perfect combination of fresh pudina, tangy tamarind, creamy yogurt and of course, the perfection of  khakra  triangles. | | | | Bingo! TanglesThe latest addition to the Bingo! portfolio is Bingo! Tangles in masala and tomato flavours. Each piece of this innovative crunchy snack is made out of strands loaded with lip smacking masala or tantalizing tomato flavours. Once bitten, they break into many more delicious strands in the mouth. | ‘Be A Little Dillogical’ About Lay’s Brand HistoryLayà ¢â‚¬â„¢s, the world’s largest and favourite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lay’s has established itself as a youth brand and continues to grow in the hearts and mind of its consumers. Over the years, Lay’s has become known for its engaging and innovative promotions and campaigns. The brand known for its ‘No one can eat just one’ campaign has moved its positioning to ‘What’s the programme? making Lay’s ‘the main food of every programme‘! Frito-Lay India Ltd. produces India's largest snack food manufacturer’s brands, including Ruffles, Hostess, Cheetos and Uncle Chips. Frito Lay's story is an example of how American recipes were adjusted to satisfy local tastes. Saif Ali Khan has been the face of the brand for over five y ears, and has recently been joined by the captain of the Indian cricket team M. S. Dhoni. Both embody the youthful energy and appeal of the brand.In 2008, Lay’s launched the never-before ‘Fight for Your Flavour’ allowing consumers to vote for the flavour of their choice. The flavour with the maximum votes would continue in the market. The flavours have been selected by the Lay’s brand ambassadors Saif Ali Khan and M. S. Dhoni with each celebrity rooting for the flavour of their choice. In November 2008, Lay’s made yet another innovative breakthrough –  the Chip-n-Sauce pack. This first-to-market pack has been launched for cricket lovers as they settle in their seats to savour the best sporting action of the season.The Lay’s Chip-n-Sauce large pack comes in two unique flavours – Chilli Chinese with a Schezwan Sauce sachet and Chatpata Indian with a Tamarind Sauce sachet inside the pack. In June 2009, Lay’s launched its n ew positioning platform: ‘Lay’s – Be a Little Dillogical’. The new Dillogical concept makes an instant connect with youth caught between the desire to succeed and the desire to remain engaged with certain moments that offer a deep emotional fulfilment. This friction is like a game between the heart and the head, a struggle between what you want to do and what you have to do.It’s all about making things that matter to the heart, happen. The new platform has been launched with a series of ads built around the universal consumer struggle between what the mind asks one to do and what the heart desires. A powerful 360 degree approach supports the new TVC, and has indeed prompted consumers to be a little Dillogical. WINNING FLAVOUR Lay’s, the world and India’s No 1 potato chips brand from Frito-Lay India, is all set to provide some new lip smacking tastes to its consumers. The four short listed flavors from a whopping 1. million ideas came f rom four winning consumers, each of whom gets Rs 5 lakh for their dillogical flavor ideas. Cheesy Mexicana, Tangy Twist, Mastana Mango and Hip Hop Honey & Chilly from a three-month long Give Us Your Delicious Flavor (GUYDF) campaign. The four flavors will be sold in the market across India for the next two months with the theme bachega sirf tastiest (survival of the tastiest). The flavor that elicits the maximum consumer votes will not only continue to stay in the market as the mega winner, but its ideator would be awarded a grand prize of Rs 50 lakh and 1% of sales revenue.KurKure Brand History: Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors. Brand Promise: Kurkure is a crunchy new-age namkeen snack brand which symbolizes light-h earted fun. Embodying the spirit of India, Kurkure has found a home in millions of hearts and minds and enjoys the position of a strong Lovemark brand in India.Juhi’s vibrant and fun-loving personality complements and embodies the essence of Kurkure. Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to becoming an integral part of India’s teatime menu and an embodiment of endearing human ‘imperfections’ or ‘tedhapan’. Innovations Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos. Not only does Kurkure provide an inimitable taste and superior quality, it has also brought fame and happiness to many through its ‘Chai-time-achievers’ face on pack initiative.Kurkure Desi Beats: Kurkure Desi Beats is an exciting new range of crunchy triangular snacks in irresistible Indian flavours. This newly launched youth-oriented sub-brand personifies our inhere nt ‘Desi’ spirit and gives one the license to be Desi. Desi Beats celebrates the contemporary Indian youth who straddles both tradition and modernity and is confident of his Indian identity. VARIANTS OF FRITO LAYS CHIPS| Kurkure| Uncle chips| Aliva| 1. Spanish tangy tomato| 1. Masala munch| 1. Spicy treat| 1. Special | 2. American cream and onion| 2. Chili chatka| 2. Chatpata Masala| 2.Special tomato| 3. Classic salted| 3. Funjabi(rajma)| Others | 3. Special salted| 4. Magic Masala| 4. Rajhasthani| Desi beats| 4. Special mint| Winning flavours| 5. Hyderabadi| | New| 5. Hip hop honey| 6. Solid masti twist| | 5. Cream & herb| 6. Cheesy Mexicana| 7. Solid masti khatta-mittha| | 6. Pizza Blast| 7. Tangy twist| 8. Dewana tomato desi beat| | 7. Sweet Chilly| 8. Mastana mango| 9. Flirty lime| | 8. Apple Delight| | 10. Naughty tomato| | 9. Milk Minis Sugar Vanilla| Competition among the variants of Bingo and Lays Chips| | 1. Spicy Masala remix| Chilly Mexicana| . International cream onion| American cream and onion| 3. Juicy tomato ketchup| Spanish tangy tomato| 4. Red chili bingo| Magic Masala| 5. Premium salted| Classic salted| Bridges | | 6. Mad angle tomato| Kurkure Dewana tomato| 7. Mad angle chilli| Kurkure chili chatka| 8. Mad angle achari| Kurkure Rajhasthani| 9. Hatke-Jhatke Funky| Kurkure Funjabi| 10. Hatke-Jhatke Tomato| Kurkure Naughty Tomato| 11. Tedhe-Medhe| Kurkure Masala Munch| Market Pattern (India) S. W. O. T Analysis of Bingo Strengths 1. Excellent branding and advertising on TVCs and print ads 2.Great variety of flavours gives customers options 3. Reasonable pricing ensures spontaneous purchase 4. Strong backing of ITC Limited brand name Weakness 1. A slight gap in demand and supply on bingo 2. Lacking in infrastructure as compared to Lays 3. Shallow penetration 4. Not well trained and inexperienced salesman Opportunity 1. Leverage successful brand ITC, especially Atta and biscuits 2. Advertise more to attract target group 3. Buy out sm aller competition and tie-ups with resort, food chains Threat 1. Threat from local substitute snacks 2.Balaji’s strategy – winner in terms of quantity Observation at W. D. Point a. The WD point is very well connected to all the nearby areas/locality/potential b. ITC use software that is called SIFY to prepare bills and detail information product wise, variant wise, summarize sales reports are make in the help of this software. Format of sales report code of the goods are in this. c. ITC gives 3. 5% margin to his distributors and d. ITC bears vehicle cost. e. CALCULATION OF PRICE TO RETALIER (PTR) = f. MAXIMUM RETAIL PRICE ( MRP) 100 + % MARGIN g. Basic terms LC: Line cutBC: Bill Cut UBO: Unique Bill Outlet ABV: Average bill value CFC: Collaret Fibre Container ABC: Average Bill Cut ALC: Average Line Cut TDP: Temporary Dispatch Time h. The salesman here lack the competent skills and they are not so knowledgeable about the product and the variants i. They lack persuasion and convincing technique j. Majority are inexperienced because they are new k. It has been observed that a lot of time is wasted in loading the stock in the vehicles and getting the stocks billed l. Salesman turnover ratio is high. Findings I. Works assigned wereTo check the availability, visibility and DND (if any) of Bingo at retail outlet. While doing this, I understood about distribution and stocking process at WD (Wholesale Distributor) point which are as follows: A) Ordering Booking Process B) Ready Stock Process. From the above mentioned works assigned and the objectives given, the Retailer point of view was clear II. To collect information of Frito-Lays and analyze the data thereafter. For that I have interviewed Frito-Lays distributors and company official i. e. Chetna Traders III. In order to overcome weakness, my recommendations and contributions.In the duration of my project I used to visit the market daily, in the initial 7 days as a DS (distributor salesmen) and from t he 8th day onwards as a supervisor with DS and analyze the market of ITC Bingo and Frito-Lays. While checking availability and visibility of Bingo snacks at Retail Outlets I came across following observations: 1) ITC has a good mix of traditional and modern type of distribution channel. 2) The response of customer towards Bingo is positive. 3) At major outlets the sale is good. 4) At big retailers there is a huge demand 5) Like Bingo there is only one Distributor for Lays in Andheri – Chetna Traders ) Small ‘Kirana’ shops and retailer get confused among the variants of Bingo! 7) All the shops where Lay’s and Bingo are not present, Balaji has dominated. 8) Shopkeepers ask for more credit even if they have and are already on credit 9) The total coverage of ITC Bingo snacks falls very short in comparison to Frito-Lays. 10) The problem is the lack of coverage and infrastructure 11) Lack of competent advertisement. 12) Bingo Lacking the Infrastructure 13) Balaj i is also a cut throat competitor 14) Lays have fixed PTRs 15) Balaji who who hardly spends on rack and nets also has PTRs and schemes 6) Parts of Jogeshwari, IRLA, lalubhai, Marol Military road are dominated by Balaji and then Lays 17) Unlike Lays and Balaji, Bingo faces a gap in demand and supply. 18) All the variants are never available at the W. D. point Analysis & Interpretation Demand of Bingo Interpretation: 1. The demand for Bingo is good and increasing because – Bingo! Is positioned as a youthful and innovative snack, offering the consumers with choice in terms of both formats and flavors including Local tastes. 2. Also because the name is catchy, easy to pronounce, recallable, trendy. 3. Bingo identifies itself as a brand which is youthful, fun and colorfulCriteria kept in mind when Retailers sell Bingo Interpretation: 1. After having a face to face communication with the retailers it was observed that the major influence they see in the buying pattern of the consum ers is that the consumers go for quality first then the size. 2. Similarly the criteria that the retailers keep in mind is at first the quality then the size but also the margin, because there a lot stiffness among the competitors and their schemes and offers. 3. In low income areas/slum areas retailers prefer to go for Balaji to any other because the consumers there go for the size/ quantity 4.The big and organized retailer go for the quality and Margin 5. Giving competition to Lays Interpretation: 1. Lays has revamped its branding strategy with new promotions featuring actress like Juhi Chawla, Kareena Kapoor etc. 2. About 35 AC BEST buses in Mumbai and metro in Kolkata are now branded by Kurkure 3. But Bingo has managed to do a dent in Lays market share. Is the fact that ITC spend close to 3 years researching, finding and analyzing the Finger snack segment to come up with its own indigenous variety responsible for Bingo's success. Problems faced to sell ITC BingoInterpretation: 1 . Brand Loyalty of Lays customer is posing threat to Bingo 2. Stagnant Market Share 3. Unawareness of the variety of flavours introduced by Bingo 4. Threats of local players like Balaji, Haldiram and Diamond Effect on sales by improving infrastructure Interpretation: 1. ITC was the first one to introduce racks which has helped them to achieve a considerable increase in terms of sales and visibility and availability. 2. Lays has heavier promotional activities, better infrastructure as it has modified racks which gives the advantage of keeping more stock 3.It is noted that Lays keeps on bringing in new packet ranges which Bingo does not. For e. g. the Rs 15 packets, Rs 30 packet and combo offer of 4 packets of Rs 20 each for Rs 60 4. Lays has more racks than Bingo Convincing the customer to purchase Bingo Interpretation: 1. The convincing is not required because Bingo has maintained the quality throughout since its launch 2. It is in good competition with Lays 3. Consumers can easily recall the brand and the product Rating Bingo and Lays Interpretation: 1. It can be seen from the data that at some stages Bingo is at par with the market leader Lays 2.Lays has a better and deeper penetration. 3. Lays has more salesman as compared to Bingo’s 4. Consumer’s point of view – Lays has many and clearly distinguished flavours Rack availability of Bingo as compared to Lays Comparing Bingo! To Lay’s 1. It is difficult to make out the flavour from seeing the colour of the packing which is not the case with Lays 2. Lays penetration is deep, and they have done it by reducing the demand supply gap and arranging better visibility by providing racks more than competitors. 3. Lays also gets the upper hand because it keeps on coming with new schemes, for e. g. hey give 4 Rs20 packet for Rs 60, we have no such schemes 4. Lays even has modified racks, customized to hold/contain more packets, this is some good strategy keeping in mind that it was ITC who ha d come up with the rack system. 5. Lays has a higher demand as compared to Bingo because of its promotion, they have characters in their advertisement which public/consumers can recollect even at a later stage e. g. Saif Ali Khan, M. S Dhoni whereas in Bingo we do not have such concept. Although it is noticeable but after having a considerable interaction with the retailer this is the most common topic they had put up. 6.The major difference between Lays and Bingo is that Lay’s as a brand has related itself to cricket. Relating to cricket is the promotion strategy in which the brand relates itself to the events and experience, and in Mumbai or in Maharashtra or in whole of India cricket mean mass, this way Lays already has a strong grip than Bingo. 7. Lays have a better, stronger and an efficient distribution system, talking in terms of availability of product then Lays is always available where Bingo falls short here as the stock is sometimes available and sometimes not caus ing inconsistency in the availability of the product. 8.Though it can be stated that because Lays has been in the market for a much longer period than Bingo so it has the brand advantage but Bingo still lags way behind in the a competent distribution process 9. Lays has 30% more rack installed than Bingo, making it the prime reason for the retailer to buy the product Porters 5 forces Model Threat of new entry: * As the market is growing at 30 percent annually, new entrants may consider it a profitable venture * As branded players are priced similarly, new players might penetrate by adopting a lower price or by offering more quantity at the same price (Balaji-strategy) New players with a distinct USP and marketing strategy may find it easier to enter the market (Bingo Strategy) * Unorganized players still account for half of the total wafer segment, thereby discouraging market entry * Veteran players such as Fritolay, Haldiram etc enjoy economies of scale, well-established distributi on and good distributor relations. Competitive Rivalry: * High Competition – Branded Players involved in cut-throat competition to increase market share, entice new consumers, find new markets * Low Quality differences among branded players. Quality difference between branded and unbranded offerings is offset by low price offered by unbranded players * Cost of switching is low as all players have a similar pricing strategy * Brand Loyalty is high for branded players Bargaining power of suppliers * Suppliers provide raw materials such as potatoes, spices and other ingredients. * Their ability to raise input costs is high. * Higher cost of input commodities leads to lower margins, making the market unattractive for distributors and retailers (in an already low-margin, high-volume market) Shortage of any input material may also affect production and thereby impact distribution. * Veteran players like Fritolay and ITC already have a well- established network of suppliers. ITCâ₠¬â„¢s e-choupal venture permits a steady supply of raw materials at the lowest price. Bargaining power of Buyers * Frito-Lay enjoys a healthy lead with a 45 percent market share for its portfolio of products * Competitor differentiation is in terms of variants and communication. * Ability to substitute is high as brands are priced similarly and distribution problems for one brand promote sales for the other. Price Sensitivity is high. An increase in the price of Lays may promote a switch to Bingo for most buyers (except for loyalists) * Threat of substitutes: * Indian Snack Segment is high-volume, low-involvement driven (thrives on impulse buy) * All snacks are considered to be substitutes of each other * Biscuits, Wafers and local snacks like Chakli, banana chips, Farsan etc are all substitutes of one another Recommendations/Suggestions 1. For distribution different vehicles should be used which has opening from 3 sides because a lot of time is wasted in the unloading the particula r order 2.The market report should be prepared more thoroughly 3. The routes should be predefined and the salesman should not mix up the routes 4. Some routes are very small to be covered for order booking for Bingo like IRLA Market so it can be combined with Lalubhai market 5. There should be less variations in giving different schemes to multiple shopkeepers as they eventually come to know about the schemes given to other shopkeepers and then they raise their demand to either reduce net rates or give additional schemes 6.Bingo can come up with different shapes of packaging in small areas where there is more sale of Rs 5 packet e. g. triangular packs, as they do not need racks to be put in because different packaging always attracts consumers. 7. Should increase the size of Rs 5 packets, because this is the main reason for less sale of Bingo, on the other hand Balaji is also tough competitor in terms of quantity 8. Company can opt for seasonal promotions because the sales in the mo nth of May-June are very low because the schools are closed. 9.Gift packs or combos with 4-5 flavours can be introduced in this period only 10. Posters on buses and trains can be done for e. g. the way Fanta has utilized the opportunity on local trains of Mumbai 11. Brand ambassadors should be introduced because Bingo has almost completed 5 years in the market, brand ambassadors because people can then relate to the brand and or the product 12. Also because Lay’s our prime competitor has quite some good brand ambassadors like Saif Ali Khan, M. S. Dhoni 13. Relating Bingo to current burning topics, the same way AMUL does in print ads. 4. Having too many flavours is causing some problem because the customers and even the retailer are not able to differentiate between different variants. 15. Even though it’s a good strategy as people are forced to try each flavour, the ones which are not going good in the market should be removed from the company’s portfolio. 16. T his would reduce the problem of confusion amongst the consumers. Conclusion From the survey of the retailers and the market comparison following conclusions can be drawn 1. Bingo’s sale has noticably increased by providing good infrastructure . Retailers put Bingo next to Lays which is a market leader 3. Such an brand image has to created which creates a lasting image, which can be done by introducing a couple of brand ambassadors 4. Lays still has the upper hand because it has been in the market for a longer time as compared to Bingo 5. Improving the distribution level to meet up the competition given by lays is the only way to cover up the demand suppy gap 6. Though Bingo is of good quality as noticed but it is yet to meet International Standards to give more stiff competition to Lays 7.In small localities Balaji is preferrred 8. A lot of time is wasted during the unloading of the order/stock during the ready stock. It is not thecase with Lays because the order for Lays are in bulk and as per the CFC boxes. Annexure QUESTIONNAIRE (RETAIL OUTLET) Outlet Name: – Outlet Type: – Route: – 1. How is the demand of Bingo? a) Very good ___b) good ___c) average ___ d) below average __ 2. Stock availability of various brands a) Lays ____ b) Bingo ____ c) Haldiram ____ d) Balaji_____ e) Parle______ 3. What criteria you keep in mind when you sell your product? ) Focus on Quality_____ b) Focus on Price____ c) Focus on Size___ d)Focus on Margin____ 4. How far do you think ITC Bingo has captured market over Lays? a) On a Small Scale_____b) On a Large Scale________ 5. What problem you face to sale ITC Bingo!? a) Size____ b) Brand Loyalty for other Brand_____ c) Lack of Awareness_____ d) Any Other 6. Has the sale increased by improving the infrastructure by Bingo? a) Highly Increased____ b) Increased____ c) Somewhat Increased__ d) Not at all increased 7. Do you have to convince customer to purchase Bingo? ) Yes ___ b) No ___ 8. Please assign a valu e from 1-5 to BINGO & LAYS a) For Excellent5 b) For Very Good4 c) For Good3 d) For Average2 e) For Bad1 9. Do you have a rack of Lays? a) Yes____b) No_____ 10. Do you have a rack of Bingo? a) Yes____b) No_____ References 1. http://www. itcportal. com 2. http://www. nowthatsnifty. com/2012/01/204-lays-potato-chip-flavors-from. html#. T9zOwCEggUg 3. http://www. the-top-tens. com/lists/best-flavour-lays-india. asp 4. http://pepsicoindia. co. in/media/fact-sheet. html